Format
3D product visualization
Most 3D product visualization is a rendered image: one angle, one light, one moment. Interactive visualization keeps the model alive in the browser, so the visitor picks the angle, opens the product and follows the story. Same asset, a different job.
Price: Product Experience · from $2,500 · See pricing
When it is the right format
- You already commission renders and want the model to do more than one image
- The product is configurable, or comes in states: open, closed, installed
- A launch page needs to explain, not only impress
- Sales sends the same deck; the page could show it instead
When it is not
If one perfect still is all the page needs — a hero image, a catalogue — a render is the right, cheaper answer. Interactive visualization earns its cost when the visitor has something to explore.
What we build
- Interactive demos: rotate, zoom, hotspots
- Exploded views: parts separate and reassemble, each one named
- Scroll stories: the camera and the parts move with the page
- Custom experiences: several products, states or scenes
- Optimisation of models that were made for rendering, not for the web
What you send us
- The model you render from, in any format
- Existing renders or photographs for the look
- What the page has to make happen
Example
Studio demoFood / Hospitality
ZHAR — Interactive Product Storytelling
A burger taken apart layer by layer as the page scrolls: composition, ingredients, process.
ZHAR shows the scroll-story format on an everyday product: the layers separate as the page scrolls and the process is told in numbers. The same structure carries any product assembled from parts.
How it works
Four steps from the task to launch.
- 01
Task
You tell us what is not working or what has to exist: a site, a booking flow, a repeated job, a product idea.
- 02
Estimate
We look at what you have, propose the smallest solution that does the job and give a fixed estimate. If a ready-made tool is enough, we say so.
- 03
Build
We build and show progress as it goes: you see working pages and screens, not a report at the end.
- 04
Launch
We launch, check it on real devices and real requests, and hand over the code and access.
Questions
- Can you use the model our render studio already made?
- Usually yes. Render models are heavy; we decimate, re-bake and compress them for the web and keep the look. If the topology is unusable we say so before quoting.
- What about materials and lighting?
- Physically based materials and studio lighting inside the scene, tuned against your photographs, so the product looks like the product, not like a game asset.
- Do we need a 3D model to start?
- No. Modelling from drawings or photographs is quoted separately, because its cost depends entirely on the product.